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What are explainer videos and why use them?

Explainer videos (also called homepage videos, overview videos or conversion videos) are designed to explain your product, business, service in a way that your audience can easily understand in a short period of time. Usually this is 2 minutes or less.

Most explainer videos cover four key points:

  1. the problem
  2. the solution
  3. the benefits
  4. how it works

A quality explainer video is short and engaging, while still conveying the desired information. No matter what you are explaining, an explainer video should always leave your viewers with a clear understanding of what you do and a desire to take the next step.

When and how should I use an explainer video?

Explainer videos are often used towards the top of the sales funnel. They are useful when a potential customer is aware of their problem or need and start to look for potential solutions. Explainer videos can be used almost anywhere: homepages, product or service pages, newsletters, trade shows, and sales meetings.

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How long does and explainer video take to produce?

Explainer videos normally take between 6-8 weeks to produce. If clients have extensive tweaks or changes it can take up to 12 weeks.

How much does and explainer video cost?

Explainer videos generally cost between €4,000 and €8,000. Though the budget can vary depending on the project.